ELRU Advisory
I am your VP of Everything, because someone has to be.
When you think of the phrase Jack-Of-All-Trades, you think of people that wore many hats, but those hats didn’t fit so well. With a career built on curiosity, creativity, and adaptability, I’ve worn that many hats, and I have worn them all well. From launching high-performing marketing campaigns, plugging holes in the revenue operations department, masterfully managing all aspects of the company data, to helping individuals reinvent their careers, my work spans industries, platforms, and passions.
Over the years, I’ve built a reputation as a digital marketing consultant who knows how to get results, a media strategist who sees the big picture, and an internet researcher who digs deeper to uncover insights that others miss. I’m also a podcast editor and producer, turning raw audio into compelling stories, and a blogger and content creator, using words and media to inspire, educate, and connect. Not to sound like a cliche (which I despise) but I really do it all.
Beyond brands and businesses, I work one-on-one as a career consultant, helping professionals pivot, grow, and find more balance in their lives and work.
Whether it’s behind the scenes or in front of the crowd, building a strategy or executing a plan, I bring the gap between “big ideas” and “what actually works.”
Connect with me:
My Expertise
Digital Marketing Consulting
Think of me as your digital compass.
Because most marketing right now feels like wandering through the woods with a broken GPS and a 47-tab dashboard.
I help businesses stop confusing activity with results.
Less “look at this beautiful report,” more “here’s what actually made you money.”
Paid ads, email funnels, strategy…all built to work outside the slide deck.
Internet Research
If going down rabbit holes were an Olympic sport, I’d have gold, silver, and a questionable sleep schedule.
I dig up the trends, insights, and competitive intel you actually need and then turn it into something usable.
Not a research dump. Not a link graveyard. Something you can make decisions with.
Media Strategy
Media doesn’t have to be mayhem.
It just becomes that when everyone’s talking and no one’s deciding.
I help brands simplify it, figuring out what to say, where to say it, and how to make people care without shouting into the void.
Campaigns, brand builds, whatever stage you’re in, I make sure the strategy makes sense and does something… beyond generating a really nice-looking report.
Podcast Editing/Producing
Got a mic and a message? That’s step one.
I take the pile of audio, half-finished thoughts, and “we’ll fix it in post” moments… and turn it into a podcast that actually flows.
Think NPR meets your group chat, only tighter.
From strategy to editing to getting it out into the world, I make sure your podcast sounds intentional, not accidental.
Blogging
I write in real human. Oddly, that still works.
Your SEO will be happy, but more importantly, your audience won’t feel like they’re reading something written for an algorithm.
From deep dives to quick hits, I make ideas clear, engaging, and actually worth finishing.
Content Creation
Social post? Video script? Newsletter people don’t immediately delete? I’ve got you.
I create content that’s on-brand, on-message, and doesn’t sound like it went through six rounds of approvals and lost all personality along the way.
Because good content should feel like a conversation… not a polite attempt to sell you something you didn’t ask for.
Career Consulting
Been there, changed that. And actually lived to tell the story.
I help professionals pivot and level up without the dramatic “quit everything and find yourself” phase.
If you want more flexibility, more purpose, or just less nonsense in your day-to-day, I’ll help you build a career that fits your life… instead of constantly competing with it.
ELRU Advisory helps you grow, all without making it sound more complicated than it is.
We bring together marketing, data, branding, and research to figure out what actually works… and what just looks good in a presentation.
Because “transformative growth in an ever-evolving landscape” sounds nice, but it doesn’t tell you what to do on Monday.
FAQs
What exactly do you do?
Short answer: a lot.
Long answer: I help fix messy marketing, confusing strategy, underperforming content, and “we have data but no idea what it means” situations.
Do you specialize in anything?
Yes. Figuring things out.
More specifically: marketing strategy, data, content, media, research, and making all of those talk to each other like adults.
What makes you different from other consultants?
I’ve actually done the work.
Not just the strategy, not just the deck, but the execution, the cleanup, and the “why isn’t this working?” part in the middle.
What kind of results should I expect?
Clarity first. Results second.
Because once you actually understand what’s going on, the results tend to follow.
Can you help with content too?
Yes. Blogs, social posts, newsletters, video scripts… all of it.
And it will sound like real human.
Can you help me figure out my career next steps?
Yes. Especially if you’re thinking, “There has to be something better than this.”
We’ll figure it out without you needing to disappear into the woods for six months.
Is this going to be a lot of meetings?
No.
Enough to be aligned, not enough to ruin your week.
How do we get started?
We talk.
You tell me what’s going on, I ask a few annoying but necessary questions, and we figure out what actually needs to happen next.
Consultation
It’s Your Last Chance!
Unless you scroll all the way back to the top and if you do there’s plenty of chat boxes for you to click on that can lead you to my calendar.
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